Director Fultime

Purpose & Overall Relevance for the Organization:

The adidas Membership program is at the core of Own the Game, our 2025 strategic business plan and we have the ambition to offer our most valuable consumers unique experiences and products across all consumer touchpoints. This role is key to achieving company’s 2025 strategic vision of a members first and DTC led organization

This role is focused in the Europe eCommerce channel and works in close partnership with the

Global Digital Membership team and the overall Europe Membership team in DAT. It is responsible for driving key eCommerce channel projects that complement the work lead by the EU Membership to help the evolution of the Membership experience, impacting the achievement of Membership KPIs.

Key Responsibilities:

EUROPE

• Define Europe ‘Always on’ requirements for the logged in member journey, in partnership with the Europe Membership team, to drive member engagement and conversion on .com and App

• Work with Consumer Experience, Testing & Market Success and Europe Membership to test and implement tactical and strategic opportunities identified within the eCommerce consumer journey points

• Partner with the Consumer Experience team to influence their roadmap, enabling the delivery of the EU requirements.

• Identify and track eCommerce Membership KPIs and ensure that tactical and strategic actions contribute where relevant to the overall program targets of acquisition, engagement and conversion at an EU, focus country and Key City level.

• Define EU requirements to enable a Member First Supply Chain in EU eCommerce, across availability and distribution. Partner with the Global and EU Membership, EU Omnichannel Development and Buying & Planning to prioritize requirements into the Global roadmap. Provide consultation to the EU Membership team to evolve the Membership value proposition in relation to product availability and distribution.

• Identify and develop membership opportunities that leverage and elevate the omnichannel experience of EU eCommerce consumers. Influence the Omnichannel x Membership roadmap of Global Digital teams and co-drive execution with EU Membership team.

• Partner with Consumer Services to deliver impactful Membership training, enabling agents to be able to sell the Membership value proposition. Priority is to drive agents to acquire new members and to cross/up-sell to existing members in order to drive leveling up.

• Lead the delivery of content, learnings and best practices into relevant teams across eCommerce, Retail and Franchise, in alignment and partnership with the overall Europe Membership team.

• Lead the adaption of the Global Digital Partner Commerce Membership approach into the Europe market. Connect relevant stakeholders across Alliance Key Accounts, Europe Membership and others as needed to develop and deliver the project plan.

GLOBAL/CENTRE OF EXCELLENCE

• Own, create and continuously maintain the eCommerce x Membership Playbook that comprises of best practices, success use cases. Learnings.

• Advocate and share the experiences and successes in EU eCommerce with other markets and global teams by leveraging the Communities of Practice

• Identify use cases from other markets to implement within EU eCommerce

Key Relationships:

• Global Digital Org – Digital Growth, Membership and Digital Products

• Brand Counterparts – Digital Activation

• eCommerce Counterparts – Ops, CS, Strategy & Programs, Analytics

• Membership teams across Partner Program, Supply Chain, etc

• Commercial organization

• Wholesale & Retail

Knowledge, Skills and Abilities:

• A successful track record in leading multi-channel, own-brand membership/loyalty programs across multiple countries

• Experience in executing strategy and plans to drive one to one engagement with members

• Data driven and insights focused individual

• Experience and comfort with driving a cross-functional program, influencing stakeholders and enabling change throughout an organization

• Ability to present concepts and plans to senior leaders to secure buy in

• Familiarity with GDPR regulation

Requisite Education and Experience / Minimum Qualifications:

• 10+ years experience in a retail and consumer goods industry with focus on loyalty/membership

• Deep experience in strategic planning or project management

• Must show proven capability to work successfully with senior leaders across functions

• Strong Business acumen skills

• Masters or advanced degree in relevant field (preferred)

• Advanced Microsoft Office skills, especially Excel and PowerPoint

* Temporary position until the end of the year.

Vacature Director

• Vacature: Director
• Werkgever: Adidas Group
• Locatie: Amsterdam
• Datum vacatureplaatsing: 2022-03-16

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