Performance Marketing Manager Fultime

About The Role
We are looking for a skilled and experienced Performance Marketing manager to drive our regional performance and growth strategy in Europe and Africa. You will be supporting the Performance Marketing team in managing initiatives in line with the global strategy to run performance marketing campaigns that are run at a global scale but still account for regional needs and are able to address local challenges. You will also own region-specific Performance Marketing projects, coordinating the execution and working closely with our Global Channels, Data Science and Marketing Analytics team to provide measurement and reporting.
What The Candidate Will Need / Bonus Points

• Manage the Performance Marketing initiatives in line with the Performance Marketing strategy for EMEA, collaborating with the Global Performance Marketing team to ensure the campaigns deliver against growth and efficiency targets;
• Consult on local marketing tactics to help prioritize globally led strategies to improve growth and efficiency targets;
• Analyze consumer patterns such as app download trends, conversion rate, and competitor analysis to recognize media investment efficiency and advise on strategy;
• Partner with Operations and Marketing regional teams to understand the local challenges, and help develop scalable, regional performance marketing tactics to address these challenges;
• Be an advocate for Performance Marketing with cross-functional stakeholders in region, building trust between the Global Performance Marketing and local teams;
• Support the rollout of the roadmap of regional performance marketing programs for your region rooted in channel, measurement and Ad Tech best practices;
• Manage the localization process of ad copies, creative, etc., of local marketing, and act as quality control for global programs that are localized.

What Youll Need

• 5+ years of experience in Performance Marketing;
• Bachelors degree in Marketing, Economics or equivalent experience;
• Strong knowledge of performance marketing channels and cross-channel strategy;
• Ability to analyze and structure data, turn data into insights, and insights into actions that assist senior management and other stakeholders with decision making;
• A high business acumen with a strong analytical mindset;
• Strong communication skills including fluent spoken and written English. Another European language would be a plus.
• Strong presenter, able to clearly narrate strategic vision and performance of your projects;
• Strong stakeholder management skills and comfortable working in a matrixed organization;
• Proactive, entrepreneurial mindset, comfortable working independently to seek opportunities that maximize business growth impact;
• Experience working in a return on ad spend (ROAS) performance marketing framework;
• Familiarity with AdTech and measurement approaches to performance marketing.

Bonus Points If

• Experience managing Performance Marketing strategies in a marketplace business;
• Experience managing large Performance Marketing budgets;
• In-house Performance Marketing experience preferred;
• A hard-working, detail-oriented, organized, and motivated self-starter, constantly striving to improve your skills and look for ways to add value to the team. Thrives on challenges and is not deterred by difficult situations.

At Uber, we reimagine the way the world moves for the better. The idea was born on a snowy night in Paris in 2008, and ever since then, our DNA of reimagination and reinvention carries on. Weve grown into a global platform moving people and things in ever-expanding ways, taking on big problems to help drivers, riders, delivery partners, and eaters make movement happen at the push of a button for everyone, everywhere.
We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and lets move the world forward, together.

Vacature Performance Marketing Manager

• Vacature: Performance Marketing Manager
• Werkgever: Uber
• Locatie: Amsterdam
• Datum vacatureplaatsing: 2022-03-14

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